Marketing encompasses all of the activities that a company engages in to promote its products and services and increase its market share. Marketing success necessitates a combination of advertising savvy, sales acumen, and the ability to deliver goods to end-users. This is typically carried out by specific professionals or marketers who can work both internally (for companies) and externally with other marketing firms.
Traditionally, corporations concentrated their marketing efforts on print, television, and radio. Although these options are still available today, the rise of the internet resulted in a shift in how businesses communicated with their customers. This is where digital marketing comes in. This type of marketing entails the use of websites, social media, search engines, apps, and anything else that combines marketing with customer feedback or a two-way interaction between the company and the customer.
Smartphones and other digital devices are making it easier for businesses to market themselves, as well as their products and services, to consumers. According to studies, people prefer to access the internet through their phones. As a result, it should come as no surprise that 70% of people make purchasing decisions (usually on their phones) before actually making a purchase.
Pay-Per-Click (PPC) Advertising
Pay-per-click (PPC) advertising allows marketers to reach Internet users on a variety of digital platforms by displaying paid advertisements. Marketers can create PPC campaigns on Google, Bing, LinkedIn, Twitter, Pinterest, or Meta (formerly Facebook) to display ads to people searching for terms related to their products or services.
PPC campaigns can segment users based on demographic characteristics (such as age or gender), or they can target users based on their specific interests or location. Google Ads and Meta Ads are the most popular PPC platforms.
Social Media Marketing
A social media marketing campaign’s primary goal is to raise brand awareness and build social trust. As you progress in social media marketing, you will be able to use it to generate leads and even as a direct sales channel. Social media marketing includes things like promoted posts and tweets.
The goal of content marketing is to reach out to potential customers by using content. Typically, content is published on a website and then promoted via social media, email marketing, search engine optimization, or even PPC campaigns. Blogs, ebooks, online courses, infographics, podcasts, and webinars are examples of content marketing tools.
YouTube is one of the world’s most popular search engines. Many users turn to YouTube before making a purchasing decision, to learn something, read a review, or simply to unwind.
To run a video marketing campaign, you can use a variety of video marketing platforms, including Facebook Videos, Instagram, and even TikTok. Companies that integrate video with SEO, content marketing, and larger social media marketing campaigns have the most success.
Email marketing is still one of the most effective channels for digital marketing. Many people associate email marketing with spam email messages, but this is not the case. This type of marketing enables businesses to reach out to potential customers and anyone who is interested in their brands.
Many digital marketers use all other digital marketing channels to acquire leads for their email lists, and then use email marketing to create customer acquisition funnels to convert those leads into customers.
Affiliate marketing is one of the oldest forms of marketing, and the internet has given it new life. Influencers use affiliate marketing to promote other people’s products and earn a commission every time a sale or a lead is introduced. Many well-known companies, such as Amazon, have affiliate programmes in place that pay out millions of dollars per month to websites that sell their products.
Traditional methods were used to carry out some of the world’s largest advertising campaigns. The Marlboro Man was a popular print advertisement, and Wendy’s wowed people with its “Where’s the beef?” tagline. However, changes in the way people consume media forced companies to refocus their efforts. Digital marketing is now as important as, if not more important than, traditional advertising and marketing tools. And you can expect things to continue to change as technology advances.
Find out more on how Supercharge Lab utilizes Sigmund to run digital marketing for our clients today!