We Are A Group of Passionate Designers, Developers, & Digital Marketers

Supercharge Lab is a leading US-incorporated Artificial Intelligence company, applying our cognitive AI technologies to client acquisition and marketing strategies for our clients globally. A globally distributed remote organization, we embody and embrace the future of work and the digital workspace.

What We Do

Supercharge Lab was incorporated in March 2020 and has since seen tremendous growth. From being a solopreneur to a team of over a dozen Superchargers and over ninety clients across the US, Europe, Asia Pacific and Oceania.

Supercharge Lab solves the challenge of brands not resonating with their customers today. In fact, this problem is such a big one that more than a quarter of all advertising spend, or over $60B worth of ad spend, is wasted on an annual basis. We empower your organization to help your target clients buy by understanding their cognitive styles, instead of “selling” your proposition.

We use psychological profiling to understand the basis of why your customers buy your solutions and apply what we’ve acquired to create messages in increasing the tendency for your target clients’ transactions with you through AI Marketing. We do it through secure algorithms that are designed to use Artificial Intelligence in an ethical way, safeguarding the interests of all stakeholders involved.

Awesome Team

Outbound Messages Served

Sales Conversations Started

Happy Clients

Our Mission & Values

Our Mission

Supercharge Lab is guided by our core values of Excellence, Inventiveness, and Care. We believe in bringing our best selves to doing our best work, by caring about the work we do and the people around us. We are on a mission to create better work for people, by being at the intersection of where technology meets humanity.

Trust and Psychological Safety

We believe strongly in creating a psychologically safe workplace to be who you are and to support neurodivergent thinking.

Leading from Behind

We earn our seats at the table, and we work to keep them through leading by doing. We believe in influencing and driving high-performance behaviors through authentic servant leadership.

Diversity, Equity and Inclusion

Diversity, equity, and inclusion starts from embracing that our differences make up who we are. We honor and celebrate each person’s difference as a strength, and work to constantly remove our own biases.

Delight & Inspire

We push the barriers of thought by constantly inventing and reinventing ourselves, our solutions, and our daily work.

Constantly Raising the Bar

We love our work. We really do. And we like getting stuff done. 😄

Our Foundation


Anne Cheng

Founder & CEO

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Anne is a serial entrepreneur who has sold two of her previous startups. She was also founder of Start Up Nation, a Southeast Asian angel investment fund. Through her experience in the startup ecosystem, investment banking, and consulting through non-profits, she has worked with early-stage startups to Fortune 500 companies and brings the unique lens of being both a founder and a funder.

Anne has been celebrated as a leader in the Southeast Asian startup ecosystem, having been awarded Prestige’s 40 Under 40, Women Top in Tech (Asian Entrepreneur) and was part of the team that helped build Start Up Grind in Singapore and Southeast Asia. Anne has mentored thousands of startups through her time as founder of Start Up Nation, and has been involved as EiR, mentor, panellist and judge to startups through WeWork Labs, Startup Leadership Program, Entrepreneur First, MuruD, The Creator Camp, Global Startup Awards, Global Enterprise Challenge, Startup Weekend, and other entrepreneur acceleration programs across Asia.


Ann Suwanjindar

Chief Strategy Officer

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Ann has spent over twenty years working at the most iconic companies on the planet while working in New York and in Southeast Asia. Her career includes leadership positions at Facebook, American Express, Pfizer, IBM, McCann, and McKinsey. She is an astute business leader and inspirational people leader focusing on the areas of strategy, marketing, and innovation.

Ann graduated from Stanford University and Columbia University, and has been conferred multiple leadership and marketing awards throughout her career.


Felix Tioh

Chief Technology Officer

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In his first year of learning programming at the School of Computing, NUS, he had built trading charts and indicators in the MQL language. In his sophomore year, he built a search engine at Block71 Incubator which influenced his path further into web development. Outside the school, he had taught himself Flash, Python, Bash, Ruby, NodeJS and applied them to several.

Applications, most notably an ERP system for a listed company and a face scanner app used by one of the largest beauty chains in Singapore. He first joined a crowdlending startup Crowdo as the first developer and built up the entire platform which transacts millions of dollars annually. Intrigued by the legal space, he then became a part of Intelllex as the tech lead, during which he had led a multicultural team as the company ventured into London.


Dr. Phanu Limmanont

Brand Ambassador, Thailand

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Over 30 years of both C-Level Management and Professional Consulting expertise in the conglomerate companies and cluster Industries such as Retail Modern Trade, Logistics, Manufacturing, Telecommunication, Trading, Banking and Finance, Automotive, Semiconductor, Petroleum, Food processing, and Education, mainly focusing on formulating strategic business portfolio management and developing top down business strategy incorporate with in design new operating model as well as executing cost configuration analysis and optimization revenue stream with profit and loss.

Professional consulting expert, acting as trusted advisor to numerous CEOs significantly working experiences in multinational companies, for defining growth with disruptive technology and digital transformation with innovation strategy in constructing new ideation platform in- design thinking process with prototype development and business model generation, Grid Mapping Segmentation Optimization platform incorporative with financial model analysis and profitability.

We Believe that Your Experience With Sigmund Begins Before You Even Talk to Us. Our Job is to Connect The Different Ways Your Customers Experience Your Brand through Technology.

If our mission and values resonate with you, browse our open positions today and apply now!

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