Nov 2, 2021 | Artificial Intelligence, Supercharge Lab, Whitepaper
We at Supercharge Lab talk often about Sigmund, but do our customers really know who Sigmund is? Is Sigmund a person with personality, or a mere AI marketing engine with multiple moving parts? The answer is that Sigmund was birthed in the mind, conjectured as a dream...
Oct 27, 2021 | Artificial Intelligence, Supercharge Lab, Whitepaper
Behaviorists have long studied heuristics. Heuristics are simple, efficient rules, learned through evolutionary processes, that have been proposed to explain how people make decisions when facing complex problems or incomplete information. In short, they are the...
Oct 21, 2021 | Supercharge Lab
Get to know our Dream Team, featuring Ann Suwanjindar, Co-Founder and Chief Strategy Officer at Supercharge Lab! Ann has spent over twenty years working at the most iconic companies on the planet while working in New York and in Southeast Asia. Her career includes...
Oct 14, 2021 | Supercharge Lab
Get to know our Dream Team, featuring Sarah Huang, VP of Product at Supercharge Lab! Sarah is an Australian expat based in Bangkok, Thailand. She has over 15 years of experience in digital transformation and eCommerce, and she has successfully deployed over 400 B2C...
Oct 4, 2021 | Artificial Intelligence, Supercharge Lab, Whitepaper
Supercharge Lab is proud to present its first whitepaper on its most frequently asked question – what is psychological profiling? In this whitepaper, we explore Sigmund and its integration of psychology and marketing, the differences between emotions,...
