What is ABM? Account-based marketing (ABM) is a method used by firms to align and collaborate sales and marketing teams in order to perform research and identify critical clients, and then design customised marketing programmes to reach and convert these accounts. ABM...
When most people think of artificial intelligence (AI), they envision computers that can speak to us, such as Alexa or Siri, or grand projects, such as self-driving cars. These are very exciting and attention-grabbing, but the reality of AI is that thousands of tools...
What does B2B and B2C even mean? How does the method of marketing differ? Business-to-business (B2B) and business-to-consumer (B2C) marketers aim to capture the attention of two distinct audiences. And although there are many similarities between these types of...
Marketing encompasses all of the activities that a company engages in to promote its products and services and increase its market share. Marketing success necessitates a combination of advertising savvy, sales acumen, and the ability to deliver goods to end-users....
The eCommerce market has changed dramatically in recent years, and it will continue to change in 2022. With growing client expectations and obstacles in the supply chain, eCommerce firms have no choice but to adapt in order to survive and flourish. We’ll walk...
