Jan 28, 2022 | Artificial Intelligence, Whitepaper
In the world of finance, predictive analytics can be used to predict factors such as stock prices, interest rates and even bankruptcy. There are a number of different methods that can be used for predictive analytics in finance. One popular approach is machine...
Dec 15, 2021 | Artificial Intelligence, Supercharge Lab, Whitepaper
A while back, Supercharge Lab wrote about why Predictive Analytics is the way forward, to help businesses unlock the power of data-backed predictions for their businesses. Predictive Analytics is the use of data, statistical algorithms, and machine learning techniques...
Nov 2, 2021 | Artificial Intelligence, Supercharge Lab, Whitepaper
We at Supercharge Lab talk often about Sigmund, but do our customers really know who Sigmund is? Is Sigmund a person with personality, or a mere AI marketing engine with multiple moving parts? The answer is that Sigmund was birthed in the mind, conjectured as a dream...
Oct 27, 2021 | Artificial Intelligence, Supercharge Lab, Whitepaper
Behaviorists have long studied heuristics. Heuristics are simple, efficient rules, learned through evolutionary processes, that have been proposed to explain how people make decisions when facing complex problems or incomplete information. In short, they are the...
Oct 4, 2021 | Artificial Intelligence, Supercharge Lab, Whitepaper
Supercharge Lab is proud to present its first whitepaper on its most frequently asked question – what is psychological profiling? In this whitepaper, we explore Sigmund and its integration of psychology and marketing, the differences between emotions,...
Aug 9, 2021 | Artificial Intelligence, Marketing
Redefining marketing through Sigmund Supercharge Lab recently launched its rebranded solution, Sigmund. Sigmund, our core Artificial Intelligence engine, analyzes human approaches to decision-making and applies it to your messaging, improving the results you need. As...
