Mar 3, 2021 | Uncategorized
By Anne Cheng Digital strategy focuses on using technology to improve business performance, whether that means creating new products or reimagining current processes. It specifies the direction an organization will take to create new competitive advantages with...
Feb 24, 2021 | Uncategorized
By Anne Cheng “Keep inventing, and don’t despair when at first the idea looks crazy. Remember to wander. Let curiosity be your compass. It remains Day 1.” Jeff Bezos had just stepped down from his position as CEO and in his letter to Amazonians, he ended with the...
Feb 22, 2021 | Uncategorized
Get to know our Dream Team, featuring Emma Elizabeth Sim, Junior Supercharger at Supercharge Lab! In charge of digital marketing and content creation, Emma helps our clients in creating campaigns, producing designs, and improving their customers’ engagement. She...
Feb 17, 2021 | Uncategorized
Aligning myself with the words of my CTO, Chris’s theme of “What gets measured gets improved”, I decided to write my thoughts on managing performance in digital marketing. There are plenty of quantitative metrics that measure the performance of any campaign, or any...
Feb 9, 2021 | Uncategorized
But what is a digital participation or engagement cycle, and how do we deploy one? The customer development part of the sales funnel is a single line, downward, linear, and fixed part. The digital involvement cycle contains a number of interactions. In the...
Feb 6, 2021 | Uncategorized
We’re back with our next Looking Forward series! Hear about the incredible partnership between Mental Health and AI, featuring Chris Molaro, Founder & CEO of NeuroFlow. Neuroflow is a leading technology-enabled behavioral health integration that offers a...
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