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Sigmund Marketing uses psychological profiling to generate content based on the STEPPS framework by Jonah Berger, creating viral and meaningful content consistently for your target audience.

Simply bring artificial intelligence to your campaigns with ease. 

Creating Content that Resonates

 

Sigmund© Content Creation

Utilizing Sigmund’s insights into your target audience, Supercharge Lab is able to craft content that is tailor made to resonate with each individual, increasing the propensity for them to convert with you. Our content is curated with Noah Berger’s STEPPS framework in mind, to ensure that our clients are receiving the best at all times.

Social Currency – Individuals care about how they look to others. This is similarly true for businesses.

Triggers – Top-of-mind means tip-of-tongue.

Emotion – When we care, we share. Emotional content often goes viral.

Public – Built to show, built to grow. The more something is seen, the more likely it is to be imitated.

Practical Value – Searchable, Downloadable, Shareable.

Stories – Stories are a vessel. A narrative that people want to tell which carries your idea along for the ride.