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Content Creation

Utilizing Sigmund’s psychological insights into your target audience, Supercharge Lab’s content engine utilizes a combination of GPT-3 models, Natural Language Inferencing, and Noah Berger’s STEPPS framework to create ad copy, social posts, blogs, and articles that are easy, impactful, and resonate with your target audience at the click of a button.

Social Currency

People care about how they look to others. They want to seem smart, cool, and in-the-know. At Supercharge Lab, we find and create the inner-remarkability (e.g. Will it Blend?) in our content creation to make people feel like insiders. 

Triggers

Top-of-mind means tip-of-tongue. We consider the context and grow your brand through our content creation, so that people are frequently triggered to think about your product or idea. Think about how Rebecca Black’s ‘Friday’ music video was stuck in heads every friday for years after release.

Emotion

When we care, we share. Emotional content often goes viral, as such we focus on feelings rather than function. Learn more about why emotional content works better in our Insights.

Public

Built to show, built to grow. The more public something is, the more likely people will imitate it. We design and create content that advertise themselves (e.g. iconic Ferarri red).

Practical Value

News you can use. Useful things get shared, so we highlight the incredible value and expertise in your products and company so that people can easily pass it on. 

Stories

Information travels under what seems like idle chatter. Stories are vessels – so we build a Trojan Horse. We create a narrative or story that people want to tell which carries your idea and products along for the ride.

Take a look at our Supercharged results

Client Name

Kindler And Company

Campaign Objective

Improve engagement amongst followers, position brand as thought leader through education

Campaign Outcome

With a hybrid approach, Supercharge Lab helped Kindler and Company in optimizing its website, streamline its social media content calendar, and drive traffic to its webinars and workshops.

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