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Meet the Team

Our Company

Supercharge Lab is an Artificial Intelligence company founded in March 2020 and incorporated as a Delaware C Corp. The company created Sigmund, its AI engine, to understand the psychological profile of broad audience sets, creating specific targeting and sales and marketing content that resonates with its audiences, improving sales and marketing ROIs significantly.

Our Mission

Supercharge Lab is guided by our core values of Excellence, Inventiveness, and Care. We believe in bringing our best selves to doing our best work, by caring about the work we do and the people around us. We are on a mission to create better work for people, by being at the intersection of where technology meets humanity.

Our Culture

Supercharge Lab’s culture embodies the following philosophies:

  • Trust and Psychological Safety

    We believe strongly in creating a psychologically safe workplace to be who you are and to support neurodivergent thinking.

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  • Leading from Behind

    We earn our seats at the table, and we work to keep them through leading by doing. We believe in influencing and driving high-performance behaviors through authentic servant leadership.

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  • Human Performance Development as an Objective

    We push the barriers of thought by constantly inventing and reinventing ourselves, our solutions, and our daily work.

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  • DEI is not just about how we look

    Diversity, equity, and inclusion starts from embracing that our differences make up who we are. We honor and celebrate each person’s difference as a strength, and work to constantly remove our own biases.

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  • Get the Job Done

    We love our work. We really do. And we like getting stuff done.

Anne Cheng

Anne Cheng

Founder and CEO

Anne is a serial entrepreneur who has sold two of her previous startups. She was also founder of Start Up Nation, a Southeast Asian angel investment fund. Through her experience in the startup ecosystem, investment banking, and consulting through non-profits, she has worked with early-stage startups to Fortune 500 companies and brings the unique lens of being both a founder and a funder. 

Anne has been celebrated as a leader in the Southeast Asian startup ecosystem, having been awarded Prestige’s 40 Under 40, Women Top in Tech (Asian Entrepreneur) and was part of the team that helped build Start Up Grind in Singapore and Southeast Asia. Anne has mentored thousands of startups through her time as founder of Start Up Nation, and has been involved as EiR, mentor, panellist and judge to startups through WeWork Labs, Startup Leadership Program, Entrepreneur First, MuruD, The Creator Camp, Global Startup Awards, Global Enterprise Challenge, Startup Weekend, and other entrepreneur acceleration programs across Asia. 

Ann Suwanjindar

Ann Suwanjindar

Chief Strategy Officer

Ann has spent over twenty years working at the most iconic companies on the planet while working in New York and in Southeast Asia. Her career includes leadership positions at Facebook, American Express, Pfizer, IBM, McCann, and McKinsey. She is an astute business leader and inspirational people leader focusing on the areas of strategy, marketing, and innovation.

Ann graduated from Stanford University and Columbia University, and has been conferred multiple leadership and marketing awards throughout her career.

Felix Tioh

Felix Tioh

Chief Technology Officer

In his first year of learning programming at the School of Computing, NUS, he had built trading charts and indicators in the MQL language. In his sophomore year, he built a search engine at Block71 Incubator which influenced his path further into web development. Outside the school, he had taught himself Flash, Python, Bash, Ruby, NodeJS and applied them to several.

Applications, most notably an ERP system for a listed company and a face scanner app used by one of the largest beauty chains in Singapore. He first joined a crowdlending startup Crowdo as the first developer and built up the entire platform which transacts millions of dollars annually. Intrigued by the legal space, he then became a part of Intelllex as the tech lead, during which he had led a multicultural team as the company ventured into London.

Sondra Padlo

Sondra Padlo

Chief of Staff

As a people person, Sondra is not surprisingly continuing to advance her career with more engagement and concentration on Teams. Creating culture in a company and advancing the boundaries we used to know within a Team, Sondra feels passionately about connecting people across the globe in healthy working environments. In her 10 years at the Young President’s Organization, Sondra was promoted 3 times and worked with 6 different departments, growing projects into departments, and crosspollinating teams regionally with event ideas, content creation, and event execution. In her last two years at YPO, she ran the Family Network and the Retail Network, educating and training 4,000+ CEOs and spouse/partners in their volunteer roles and bringing value to their families and companies with in-person and virtual events. 
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Meshach Augustine
Data Analyst

Data driven strategist, applying critical thought into delivering optimal outcomes.

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Emma Elizabeth
Marketing Executive

Future-oriented social media and content creator, focused on delighting our customer.

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Cecil Ballew Jr.
Strategy Executive

Highly driven strategy and marketing professional with experience in development and execution of business strategy, wealth management, and customer-focused sales, and cross-functional project leadership.

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Patrick Suk
Strategy Executive

Entrepreneur , 6 years of running 5 cafes & restaurants and woman’s clothing retail shop; Duke MBA Strategy Concentration.

Dr Phanu Limmanont
Brand Ambassador, Thailand

Over 30 years of C-Level Management and Professional Consulting expertise in the conglomerate companies and cluster industries.

Jervis Chionh
Data Scientist

Data strategist managing data optimization for marketing solutions and consumer behavior.

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Fitri San
Frontend Developer

I love learning new tech and putting myself outside of my comfort zone tells me that I can do everything.

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Abel Hao Tian
Customer Success Manager

Driving customer success through analyzing challenges, developing new procedures and implementing customer retention strategies.

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Samhitha Mira Sriraam
Marketing Manager

A marketing specialist with a Master degree in International Business. Led the digital marketing team for Southeast Asia’s leading esports & gaming channel.