Insights
Get inside the mind of Supercharge Lab and Sigmund. Read our insights here. Have a burning question about the future of AI and psychological profiling?
A Vision for Sigmund
We at Supercharge Lab talk often about Sigmund, but do our customers really know who Sigmund is? Is Sigmund a person with personality, or a mere AI marketing engine with multiple moving parts? The answer is that Sigmund was birthed in the mind, conjectured as a dream...
Psychology, Advertising, Customer Loyalty and Improving Customer Lifetime Value
Supercharge Lab’s founder discusses the three initial heuristics as proposed by Tversky and Kahneman in her latest whitepaper.
Inside Supercharge Lab: Our Team – Ann, Co-Founder & Chief Strategy Officer
Get to know our Dream Team, featuring Ann Suwanjindar, Co-Founder and Chief Strategy Officer at Supercharge Lab! Ann has spent over twenty years working at the most iconic companies on the planet while working in New York and in Southeast Asia. Her career includes...
Inside Supercharge Lab: Our Team – Sarah, VP of Product
Get to know our Dream Team, featuring Sarah Huang, VP of Product at Supercharge Lab! Sarah is an Australian expat based in Bangkok, Thailand. She has over 15 years of experience in digital transformation and eCommerce, and she has successfully deployed over 400 B2C...
Supercharge Lab Whitepaper: Understanding Profiling
Supercharge Lab is proud to present its first whitepaper on its most frequently asked question - what is psychological profiling? In this whitepaper, we explore Sigmund and its integration of psychology and marketing, the differences between emotions, personality, and...
Practicing for Who We Want to Be
Hit reset. As Supercharge Lab winds down another month of fundraising, I am thankful for the people who have come along for the ride, and for the clients who have given us their trust and support. I am deeply encouraged by the investors who have provided us with...
Redefining Marketing through Sigmund
Redefining marketing through Sigmund Supercharge Lab recently launched its rebranded solution, Sigmund. Sigmund, our core Artificial Intelligence engine, analyzes human approaches to decision-making and applies it to your messaging, improving the results you need. As...
Looking Forward – Josh Berry of Econic
We're back with our next Looking Forward series! Hear about the incredible partnership between corporate innovation and artificial intelligence, featuring Josh Berry, Co-Founder & CEO of Econic. At Econic, corporate innovation and transformation programs are built...
Why Investing in Supercharge Lab is Buying a Piece of the Future
Why Investing in Supercharge Lab is Buying a Piece of the Future We can build a much brighter future where humans are relieved of menial work using AI capabilities – Andrew Ng, Co-founder – Google Brain, Chief Scientist – Baidu In recent times, more than ever, there...
Crossing the Chasm
I remember in October of 2010, walking into the open planned office of the Singapore Management University’s Institute of Innovation and Entrepreneurship, and sitting down in an uncomfortable metal chair, across the table from then director Prof Desai Narasimhalu. We...
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