Insights
Get inside the mind of Supercharge Lab and Sigmund. Read our insights here. Have a burning question about the future of AI and psychological profiling?
Inside Supercharge Lab: Our Team – Sarah, VP of Product
Get to know our Dream Team, featuring Sarah Huang, VP of Product at Supercharge Lab! Sarah is an Australian expat based in Bangkok, Thailand. She has over 15 years of experience in digital transformation and eCommerce, and she has successfully deployed over 400 B2C...
Supercharge Lab Whitepaper: Understanding Profiling
Supercharge Lab is proud to present its first whitepaper on its most frequently asked question - what is psychological profiling? In this whitepaper, we explore Sigmund and its integration of psychology and marketing, the differences between emotions, personality, and...
Practicing for Who We Want to Be
Hit reset. As Supercharge Lab winds down another month of fundraising, I am thankful for the people who have come along for the ride, and for the clients who have given us their trust and support. I am deeply encouraged by the investors who have provided us with...
Redefining Marketing through Sigmund
Redefining marketing through Sigmund Supercharge Lab recently launched its rebranded solution, Sigmund. Sigmund, our core Artificial Intelligence engine, analyzes human approaches to decision-making and applies it to your messaging, improving the results you need. As...
Looking Forward – Josh Berry of Econic
We're back with our next Looking Forward series! Hear about the incredible partnership between corporate innovation and artificial intelligence, featuring Josh Berry, Co-Founder & CEO of Econic. At Econic, corporate innovation and transformation programs are built...
Why Investing in Supercharge Lab is Buying a Piece of the Future
Why Investing in Supercharge Lab is Buying a Piece of the Future We can build a much brighter future where humans are relieved of menial work using AI capabilities – Andrew Ng, Co-founder – Google Brain, Chief Scientist – Baidu In recent times, more than ever, there...
Crossing the Chasm
I remember in October of 2010, walking into the open planned office of the Singapore Management University’s Institute of Innovation and Entrepreneurship, and sitting down in an uncomfortable metal chair, across the table from then director Prof Desai Narasimhalu. We...
My Experience with Startup Culture
Fresh out of university, with the goal of making ends meet monthly, I find myself in a startup and not in a corporate office. I can’t say I’m surprised, the allure of working in a startup and the attraction towards “startup culture” stems from my inherent interests in...
Inside Supercharge Lab: Our Team – Andrew, Growth and Partnerships Manager
Meet our newest teammate, the amazing Andrew! As our Growth and Partnerships Manager, he brings Supercharge Lab 10 years of experience in Business Development with an extreme passion for digital marketing and client success. He oversees all projects and plays a big...
My Startup Addiction
My Startup Addiction I suppose I am not the only one who feels this way –I’ve been passionate about startups for more than a decade. It started in 2007, maybe earlier, but the details escape me. I built the cheesiest website ever, attempting to nurse an idea into...
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