Insights

Supercharge Lab is proud to present its first whitepaper on its most frequently asked question - what is psychological profiling? In this whitepaper, we explore Sigmund and its integration of psychology and marketing, the differences between emotions, personality, and...

Hit reset. As Supercharge Lab winds down another month of fundraising, I am thankful for the people who have come along for the ride, and for the clients who have given us their trust and support. I am deeply encouraged by the investors who have provided us with...

Redefining marketing through Sigmund Supercharge Lab recently launched its rebranded solution, Sigmund. Sigmund, our core Artificial Intelligence engine, analyzes human approaches to decision-making and applies it to your messaging, improving the results you need. As...

We're back with our next Looking Forward series! Hear about the incredible partnership between corporate innovation and artificial intelligence, featuring Josh Berry, Co-Founder & CEO of Econic. At Econic, corporate innovation and transformation programs are built...

Why Investing in Supercharge Lab is Buying a Piece of the Future We can build a much brighter future where humans are relieved of menial work using AI capabilities – Andrew Ng, Co-founder – Google Brain, Chief Scientist – Baidu In recent times, more than ever, there...

I remember in October of 2010, walking into the open planned office of the Singapore Management University’s Institute of Innovation and Entrepreneurship, and sitting down in an uncomfortable metal chair, across the table from then director Prof Desai Narasimhalu. We...

Fresh out of university, with the goal of making ends meet monthly, I find myself in a startup and not in a corporate office. I can’t say I’m surprised, the allure of working in a startup and the attraction towards “startup culture” stems from my inherent interests in...

Meet our newest teammate, the amazing Andrew! As our Growth and Partnerships Manager, he brings Supercharge Lab 10 years of experience in Business Development with an extreme passion for digital marketing and client success. He oversees all projects and plays a big...

My Startup Addiction I suppose I am not the only one who feels this way –I’ve been passionate about startups for more than a decade. It started in 2007, maybe earlier, but the details escape me. I built the cheesiest website ever, attempting to nurse an idea into...

“This isn’t my first rodeo”, I thought. For those of you who know me, you probably know that I’ve had a successful career during my early banking days, and then investing in startups, and finally, consulting with larger enterprises through YPO. When it came to...