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Insights

Get inside the mind of Supercharge Lab and Sigmund. Do you have a burning question about the future of AI and psychological profilling? Browse below to find your answers.

How To Start A Successful Startup

How To Start A Successful Startup

We're thrilled to be a featured guest on The Jake Dunlap Show, where Anne shares her journey as how she created a successful startup at Supercharge Lab. Some golden nuggets in...

5 Mind-Boggling Things AI Can Do Today

5 Mind-Boggling Things AI Can Do Today

AI Artificial intelligence is now 60+ years old as a field and younger as an industry. Since inception, the quest to develop true AI has been both intense and mild, high and low,...

How to Stay Productive When Working from Home

How to Stay Productive When Working from Home

Remember the days when you could effortlessly walk over to a colleague and chat about a project? If you still work remotely in the post-COVID era, or if you are new to the...

Sigmund API

Sigmund API

A while back, Supercharge Lab wrote about why Predictive Analytics is the way forward, to help businesses unlock the power of data-backed predictions for their businesses....

A Vision for Sigmund

A Vision for Sigmund

We at Supercharge Lab talk often about Sigmund, but do our customers really know who Sigmund is? Is Sigmund a person with personality, or a...

Practicing for Who We Want to Be

Practicing for Who We Want to Be

Hit reset. As Supercharge Lab winds down another month of fundraising, I am thankful for the people who have come along for the ride, and for the clients who have given us their...

Inside Supercharge Lab: Our Team – Ann, Co-Founder & Chief Strategy Officer

Get to know our Dream Team, featuring Ann Suwanjindar, Co-Founder and Chief Strategy Officer at Supercharge Lab! Ann has spent over twenty years working at the most iconic companies on the planet while working in New York and in Southeast Asia. Her career includes...
Sarah Huang VP of Product

Inside Supercharge Lab: Our Team – Sarah, VP of Product

Get to know our Dream Team, featuring Sarah Huang, VP of Product at Supercharge Lab! Sarah is an Australian expat based in Bangkok, Thailand. She has over 15 years of experience in digital transformation and eCommerce, and she has successfully deployed over 400 B2C...
supercharge-lab-whitepaper-psychological-marketing

Supercharge Lab Whitepaper: Understanding Profiling

Supercharge Lab is proud to present its first whitepaper on its most frequently asked question - what is psychological profiling? In this whitepaper, we explore Sigmund and its integration of psychology and marketing, the differences between emotions, personality, and...
supercharge-lab

Practicing for Who We Want to Be

Hit reset. As Supercharge Lab winds down another month of fundraising, I am thankful for the people who have come along for the ride, and for the clients who have given us their trust and support. I am deeply encouraged by the investors who have provided us with...
redifining-marketing-through-sigmund

Redefining Marketing through Sigmund

Redefining marketing through Sigmund Supercharge Lab recently launched its rebranded solution, Sigmund. Sigmund, our core Artificial Intelligence engine, analyzes human approaches to decision-making and applies it to your messaging, improving the results you need. As...
marketing-automation-platforms

Looking Forward – Josh Berry of Econic

We're back with our next Looking Forward series! Hear about the incredible partnership between corporate innovation and artificial intelligence, featuring Josh Berry, Co-Founder & CEO of Econic. At Econic, corporate innovation and transformation programs are built...
marketing-sales-solution

Why Investing in Supercharge Lab is Buying a Piece of the Future

Why Investing in Supercharge Lab is Buying a Piece of the Future We can build a much brighter future where humans are relieved of menial work using AI capabilities – Andrew Ng, Co-founder – Google Brain, Chief Scientist – Baidu In recent times, more than ever, there...
marketing-automation-platforms

Crossing the Chasm

I remember in October of 2010, walking into the open planned office of the Singapore Management University’s Institute of Innovation and Entrepreneurship, and sitting down in an uncomfortable metal chair, across the table from then director Prof Desai Narasimhalu. We...
experience-with-startup-culture

My Experience with Startup Culture

Fresh out of university, with the goal of making ends meet monthly, I find myself in a startup and not in a corporate office. I can’t say I’m surprised, the allure of working in a startup and the attraction towards “startup culture” stems from my inherent interests in...
growth-patnerships-manager

Inside Supercharge Lab: Our Team – Andrew, Growth and Partnerships Manager

Meet our newest teammate, the amazing Andrew! As our Growth and Partnerships Manager, he brings Supercharge Lab 10 years of experience in Business Development with an extreme passion for digital marketing and client success. He oversees all projects and plays a big...

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