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Segment Optimization 

Sigmund provides advanced customer targeting attributes that segments existing audience groups into psychological “buckets” and then creates content that is more likely to trigger a positive response from each segment of the larger audience

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Segment Optimization

 

The 5 step process

Segmentation analysis of market-level transaction data to identify conversion propensity, behavior and lifestyle attributes of potentially high ROI segments.

Prioritized segments and attributes provided to you and your data partners to identify similar audiences in their own data sets.

Your data partners then enlarge the audience pools through lookalike modeling to expand media opportunities.

Your data partners’ expanded audiences are then injected into the related platforms which will serve digital ads to the custom audiences.

Regular analysis of media and business performance data to identify optimization levers

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