Redefining Marketing through Sigmund

Redefining Marketing through Sigmund

Redefining marketing through Sigmund Supercharge Lab recently launched its rebranded solution, Sigmund. Sigmund, our core Artificial Intelligence engine, analyzes human approaches to decision-making and applies it to your messaging, improving the results you need. As...
The Future of Money: Projecting Consumer Spending Habits

The Future of Money: Projecting Consumer Spending Habits

Consumer spending habits are in an interesting place, a point of which businesses should be cognizant. For one, consumers are ready to begin spending again. As anxiety about the COVID pandemic has waned in recent months in the US at least, excitement about...
Predictive Analytics and AI: The Data-Backed Crystal Ball

Predictive Analytics and AI: The Data-Backed Crystal Ball

Predictive Analytics is the use of data, statistical algorithms, and machine learning techniques to identify the likelihood of future outcomes based on historical data. It analyzes current and historical facts and situations to make predictions about future or...