Aug 9, 2021 | Artificial Intelligence, Marketing
Redefining marketing through Sigmund Supercharge Lab recently launched its rebranded solution, Sigmund. Sigmund, our core Artificial Intelligence engine, analyzes human approaches to decision-making and applies it to your messaging, improving the results you need. As...
Mar 3, 2021 | Data, Leadership and Management, Marketing, Sales
Digital strategy focuses on using technology to improve business performance, whether that means creating new products or reimagining current processes. It specifies the direction an organization will take to create new competitive advantages with technology, as well...
Feb 22, 2021 | Supercharge Lab
Get to know our Dream Team, featuring Emma Elizabeth Sim, Junior Supercharger at Supercharge Lab! In charge of digital marketing and content creation, Emma helps our clients in creating campaigns, producing designs, and improving their customers’ engagement. She...
Feb 17, 2021 | Marketing, Startups
Aligning myself with the words of my CTO, Chris’s theme of “What gets measured gets improved”, I decided to write my thoughts on managing performance in digital marketing. There are plenty of quantitative metrics that measure the performance of any campaign, or any...
Feb 9, 2021 | Data, Marketing, Sales
But what is a digital participation or engagement cycle, and how do we deploy one? The customer development part of the sales funnel is a single line, downward, linear, and fixed part. The digital involvement cycle contains a number of interactions. In the...
